About the Collection
Following the launch of the Stay Humble collection, I wanted to launch a new collection which featured more lettering pieces which told a larger, more complete story.
I've always been fascinated by space - the exploration of it, the sheer vastness of it, and how little we actually know about it. I even grew up around it, being from Houston which has a fairly strong space culture with the Johnson Space Center. I wanted to create a collection with the space design aesthetic, and in the process of developing the collection, realized that there was a very strong parallel between space exploration and my personal exploration. I took a giant leap to quit my full-time job to start my business, and I've learned a lot about myself along the way. It made perfect sense to dedicate this collection to the theme of discovery.
I was of course strongly influenced by the NASA design aesthetic, but I also pulled from futuristic heads-up displays (HUDs) which are seen in movies such as Oblivion, and even Ironman's helmet HUD (aka "Jarvis"). The hoodie and patch designs are a nod to NASA's mission jackets and mission patches, and I used the shirt size tag as a unique opportunity to create a high-tech HUD to display the size and care information. The hang tags bearing the "Remove Before Launch" wording is my twist on the popular "Remove Before Flight" tag, and they also bear Lao Tzu's "The journey of a thousand miles begins with a single step" in Chinese (a nod to my heritage).
Each lettering piece featured in this collection bears a visual treatment which speaks to the phrase itself. Stay Humble has been converted to outlines showing each vector stroke, baring the soul of the lettering while hiding no imperfections. Find Yourself begins solid at the top but fades away towards the bottom, speaking to the fleeting nature of your sense of self. I learned that there may be forces along your journey that will try to lead you astray from your values, and it takes constant awareness and effort to stay true to yourself. One Small Step remains solid, but portrayed in gold or metallic silver to depict the strength it takes to take that first tiny step in a scary direction.